I was tasked to create a logo for Diana L. Romero. Diana wanted to use a font that looked like a signature to create a logotype for her brand and self promotion. It was important to Diana that the DLR logo be professional, versatile but also reflect her own style. Working within the constraints of using specific cap letters in a certain style, this logo process took on several variations After attempts using different fonts and hand sketches, I ended up using a scan of Diana's own signature and converting it into a vector and placing it in a circle.
Sketching DLR
Diana's own signature written in ink and scanned.
DLR color exploration with vector letters
Final selections
